Introduction
Chrome Extension
Developer API
API key
Writing styles
Best practices

Alt-Text AI writing styles

Alt-text writing styles define the tone, structure, and level of detail used to describe an image. They help control how descriptive, neutral, or minimal the alt-text should be — depending on the image type, its purpose, and the space available.

The default style is neutral, but others may be more appropriate depending on the context.

Supported styles

  1. descriptive
  2. neutral (default)
  3. matter-of-fact
  4. minimal

Descriptive

Detailed and expressive alt-text that paints a visual picture.

Use when you want to emphasize design, mood, or atmosphere. Best for lifestyle images or visuals with aesthetic value.

Example:
A white bookcase with nine open compartments arranged vertically. It features clean lines and a minimalist design, suitable for storing books or decorative items.

Neutral

Clear, informative, and balanced description.

Use for most alt-text needs — the goal is to describe what’s shown accurately and accessibly without extra detail or emotion.

Example:
A white bookcase with nine open compartments standing on the floor. It has a modern design and is suitable for storing books or decor items.

Matter of fact

Plain and factual alt-text with no interpretation.

Best for functional or technical descriptions. Focus only on what is visually and objectively present — no adjectives or narrative tone.

Example:
A white wooden bookcase with nine open compartments arranged in three rows of three.

Minimal

Extremely short alt-text using only key visual elements.

Use when space is limited or the image has very low informational value. No full sentences or extra details.

Example:
White bookshelf with eight compartments.

How to use writing styles

In the Chrome extension

You can choose your preferred writing style in the extension settings under the section “AI writing style” The selected style will be applied automatically to every generated alt-text.

If you don’t select a style, the default (Neutral) will be used.

Learn more about Chrome extension →

In the developer API

When sending a request to the alt-text generation API, include the style field in the request body:

    	
{
  "imageUrl": "https://example.com/image.jpg",
  "lang": "en",
  "style": "minimal"
}

If style is not provided, the system will use the default (Neutral) style.

Learn more about developer API →